Our Story

A dad, a daughter, and a lot of squishes.

DaiDai Squishy started at our kitchen table. A little cheese squishy turned up in the mail, and neither of us could put it down.

A few weeks in, our daughter told us what she actually wanted: not a favourite squishy — the biggest squishy collection ever. That's stuck with us ever since. It's why we keep adding new textures instead of settling on a handful, and why 'buy more, save more' is baked into how we price everything. If your kid has the same dream ours does, we built this shop to help them get there faster.

We loved the toys, but wanted a better buying experience around them — clearer product information, thoughtful packaging, reliable shipping, and a brand parents could feel good buying from.

So we built the version we wanted for our own family. We hand-pick the squishies we genuinely like squeezing, check every batch ourselves, and pack each one like a small gift. Then we ship it from right here in Canada — usually within a day or two.

If something turns up damaged, we don't make you argue about it. Send a photo and we send a new one.

Every drop gets chosen together. One of us picks for cuteness and one of us picks for quality, and nothing makes the cut unless we both say yes. We think you can feel the difference — and so can your kid.

We're also a family business at heart, so a share of every order goes to [Charity Partner Name] — a cause that supports families and kids, the same thing DaiDai is built around. More on that below.

— A dad & his daughter, Toronto